Running order

Running Order

Documentary: What’s the obsession with... Denim?

Scheduling: 8-8:30pm

Duration: 27 Minutes (Including advert break)

“Vox pop” in Liscard of general public saying their favourite uses for denim.	13 secs
Facts	27 secs
Opening titles.	20 secs
Cutaways with voice-over introducing the audience to the documentary	27 secs
Interview with shop assistant explaining why denim is a big hit.	28 secs
Archive footage – Levi advert, voice over explaining how denim has been sexualised, In the 19th Century miners took to wearing the strong material that refused to tear, how it has changed?	32 secs
Cutaways with voice over linking into interview	13 secs
Interview with a Charity shop to show how denim is now being reused	1 minute 2 secs
Interview with Neil Cooper (Fashion designer) asking who he has designed for and whether celebrity styles influence him.	1 minute 18 secs
Cutaways and statistics of whether people wear denim casually like celebrities or for going out with voice over to explain.	25 secs
Interview of a builder who wears denim to work with cutaways to 30's and 40's images of cowboys and soldiers wearing denim.	1 minute
Montage and archive footage if jeans are so practical why are they banned in North Korea?	30 secs
“Vox pop” asking whether denim is really practical wear?	15 secs
Archive footage of “Brokeback Mountain” showing how it can be used as practical wear, showing how it is used as double denim.	10 secs
Montage of archive footage with voice over to show other celebrities wearing double denim.	15 secs
“Vox pop” asking whether you would ever wear more than one item of denim in an outfit and why?	25 secs
Statistics and voice over showing results of the questionnaire whether people would wear more than one or follow a celebrity’s fashion trend.	10 secs
Interview with designer asking what denim trends are in this season (cutaways of that item) and asking if coloured denim has been and gone.	1 minute
Cutaways with voice over explaining where and when coloured denim arrived. Cutaways of it being manufactured.	45 secs
“Vox pop” asking what is the best colour for denim with cutaways.	25 secs
Why is most denim blue? Montage of history.	25 secs
50s, 60s 70s montage hippies Many schools across the world banned denim as it became associated with a rebellious image after James Dean donned a pair of jeans throughout the hit film, Rebel Without A Cause.	1 minute
Archive footage from the film “Rebel without a Cause”.	20 secs
Interview with elderly women explaining why she would never wear denim or jeans because it was men’s work wear.	1 minute
Coming up after the break montage of pictures and voice over.	20 secs
Advert Break
Montage – origins of denim. Denim derives from the French fabric called serge and its original name of serge de Nimes. The word jean comes from Italian sailors. Workers in cotton plantations, slave camps ect due to its durability 18th Century.	1 minute
Interview with head office at Levi Strauss to talk about it’s history and how it started and how it has changed.	1 minute
Denim fashion – cutaways – designers influences – with voice over. Skinny jeans, flexible as well as durable. 80's jeans became high fashion clothing, when famous designers started making their own styles of jeans, sales went up.	1 minute
“Vox pop” is denim comfy? Even if clothing is uncomfy would you wear it?	50 secs
Montage with voice over showing even though some trends aren’t comfy they will still be worn to give people the best image.	35 secs
Interview with manufacturer saying what denim is made out of and cutaways to facts of people saying whether they think denim is comfy.	35 secs
Denim makes a comeback - it is always available and the demand for it goes up and down. The 90s saw a generation of rebellious teenagers choosing to avoid denim as parents continued to wear it. They still wore denim, but it had to be in different finishes, new cuts, shapes, styles, or in the form of aged, authentic.	1 minute 30 secs
“Vox pop” what is your favourite cut/style of denim?	30 secs
2009 is the year of denim and with such a comeback many companies produce new styles and designs over the coming years that will take their own place in the history books of denim. Including jeggings.	1 minute 45 secs
Montage with voice over and cutaways to archive footage about repeated trends.	1 minute
Interview with a family seeing how they use denim in everyday life and if they pass trends down to their offspring. Cutaways to daily wear.	1 minute 5 secs
21st century denim is assuming any number of disguises and contexts to be worn in and has broken through almost any limitation on price. It can also be found in home collections, appearing in cushions, bed spreads and furniture-coverings.	1 minute
“Vox pop” stating what denim item you couldn’t live without.	40 secs
Closing montage with voice over answering question set at the beginning.	1 minute

27 minutes