Sunday, 21 November 2010

Evaluation- Question 3

Ideal Viewer

Name; Natalie Lamb
Age; 18
Occupation; Collage
Hobbies; I like to go shopping, hanging out with friends, watching movies, having girly nights in, listening to music and watching TV with my family.







Questionnaire and feedback

1) Do you feel that the opening sequence grabbed your attention?
yes-10
no- 0
...Catchy song, good title, it was different, full of exciting, insiteful facts,clever,want to find out what it is, very interesting

2) Do you feel that the order of the documentary makes sense?
yes-10
no-0
...Runs nicely, it flows and understandable, runs smoothly, voice over links it together

3) Is the documentary smooth enough? In other words is the continuity good?
yes-10
no-0
...Runs nicely, it doesnt skip randomly, flowed well, music, cutaways, interviews all good.

4) Do you think that the font and layout of the documentary matches the target audience and the theme of the film?
yes-10
no-0
...Bubbly, bright, blue, maybe a little to small, informal, shows youth, the colour links to denim, good

5) Do you think that the sound quality is good enough for the documentary?
yes-10
no-0
...Music could have been quieter, Voices are quite loud, could what everyone said clearly, some interviews slightly distaught, run very clearly, loud and smooth

6) Does it compare to professional documentaries?
yes-10
no-0
...Codes and conventions, interviews were good, has a professional feel, good cutaways, i could watch it, Because the interviews are well framed and have good cutaways

7) Do you think that the documentary was informative? Please rate on a scale of one to five. One being not informative at all, five being very informative, please circle.
1-0
2-0
3-3
4-5
5-2

8) Do you think that documentary was entertaining? Please rate on a scale of one to five. One being not informative at all, five being very informative, please circle.

1-0
2-0
3-5
4-4
5-1

9) Is the print advert eye-catching and relative?
yes-10
no-0
...Unusual, good image, very effective, very interesting, suits subject of denim, good idea, witty.

10) Does the radio advert grab your attention and is relative?
yes-10
no-0
...Adds the important and best parts, good music used, other peoples opinions of denim, first clip grabs attention

11) Does the camera work is effective throughout the documentary? Please rate on a scale of one to five. One being not informative at all, five being very informative, please circle.

1-0
2-0
3-0
4-8
5-2

12) Do you think the interviews are well positioned? Please rate on a scale of one to five. One being not informative at all, five being very informative, please circle.

1-0
2-0
3-3
4-2
5-5

13) Do the documentary, print advert and radio advert relate to each other?
yes-10
no-0
...Same songs, same voice over,understandable, all relate to denim and footage used throughout all, slogan, all relate to denim, same song used in radio and documentary, same voice over for radio and documentary, all involve denim.

14) Do you think that the documentary belongs to channel 4?
yes-10
no-0

We also published our documentary onto Facebook and YouTube to see what peope thought about it







Pictures of audience feedback








Audience Feedback

In conclusion the audience feedback tells me that it was very popular with the target audience. The participents of the questionnaire thought that the ancillary tasks related well to the documentary and that there was a clear link between them all. This shows that we acheived our aim of producing a product that looked professional that suited our target audience. Also our audience commented that the framing of the shots were really good, researching into the codes and conventions of documentarys, print adverts and radio adverts really helped us to acheive the high quality of the interviews that we had filmed. They also thought that the opening sequence was very capitivating it grabbed their attention and they wanted to watch teh rest to see what it would be like. Also by following the coeds and conventions we were able to make sure that our documentary and ancillary tasks looked like they belonged to Channel 4. Our target audience agreed that they looked like they were meant for Channel 4, due to the content and the wittyness of the print advert. It is important that we get audience feedback as it helps us to improve our product to make it a good enough standard so that it looks professional, it also ables us to identify what we did wrong and right, professional businesses in the industry also get audience feedback as it ables them to change their product and make sure that it is what there target audience wants. This also helps to keep their audience, as they are constantly getting what they want, it also helps to captivate a larger audience as the product can be improved to suit the needs of others as well.

Saturday, 20 November 2010

Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout the construction, research, planning and the evaluating part of the production of the media product and ancillary texts I used a lot of media technologies to complete the tasks. For example I have used;




Radio- We listened to the radio so that we could identify key codes and conventions that we would need to follow to ensure that our radio advert sounded professional.

Windows Movie Maker- I used Windows Movie Maker to make little videos for my evaluation.

DVD Player- We used a DVD Player to watch a DVD that we would take clipings from to use in our documentary.





YouTube- We used YouTube to get archive footage that we wanted to use in our documentary but due to the bad quality of the footage we decided not to use it.






Voice Recorder- We used a voice recorder to make sure that the sound was picked up so that it was at a good level to have on our documentary.



Video Camera- We used a video camera to capture all of the footage that we needed for our documentary.





Television- We used a TV to watch documentaries on which was part of our research, this abled us to make notes and help us to create our media product to look professional.




Tripod- We used a tripod to make sure that the video camera stayed at the same position all the way through filming our interviews and footage, ithelped to keep the camera steady, and it abled us to keep the camera shots smooth.





Tape- We used a tape which was used to store all of our footage on to when using the video recorder.







Photoshop- We used Photoshop to edit the pictures that we had taken for our print advert, we also edited the Channel 4 logo on there and this is were we made the print ad.




Internet- We used the internet to carry out our research, looking into Channel 4 and the history of denim. We also used it to get pictures that we would use for the documentary.





A Computer- The computer was used so that we could carry out our research, we also used it to transfer and store our documentary onto.





A Camera- We used a camera to take still pictures for our print advert, we also used the camera to take pictures of people watching our documentary, listening to our radio ad and looking at the print ad, filling in our questionnaire so that it could be included in our audience feedback





Adobe Premiere- This programme was used to import footage that we had captured and edit it, we also imported pictures that were not used, we imported music to it and this was were our documentary was produced.





Adobe Audition- This was used to import and edit sound that we were using to create the radio advert. This is the programme that we produced our radio ad in.


Ice-Radio Studio- We used the Ice-Radio Studio to record our voice over for the documentary and radio advert, this made the sound more clear as we used media technology to make sure it was at a good quality to use in our work.


Lead- We used leads to connect the video camera and the camera to the computer to transfer the footage and pictures that we needed to the computer.


In conclusion all of these new media technologies helps us to produce a media product that reaches a high quality. All of these contribute to making the product look like a professional media product.

Friday, 19 November 2010

Audience feedback

1) Do you feel that the opening sequence grabbed your attention?
yes- no-

2) Do you feel that the order of the documentary makes sense?
yes- no-

3) Is the documentary smooth enough? In other words is the continuity good?
yes- no-

4) Do you think that the font and layout of the documentary matches the target audience and the theme of the film?
yes- no

5) Do you think that the sound quality is good enough for the documentary?
yes- no-

6) Does it compare to professional documentaries? yes no-

7) Do you think that the documentary was informative? Please rate on a scale of one to five. One being not informative at all, five being very informative, please circle.
1- 2- 3- 4- 5

8) Do you think that documentary was entertaining? Please rate on a scale of one to five. One being not informative at all, five being very informative, please circle.
1- 2- 3-4-5-

9) Is the print advert eye-catching and relative? yes- no-

10) Does the radio advert grab your attention and is relative? yes no

11) Does the camera work is effective throughout the documentary? Please rate on a scale of one to five. One being not informative at all, five being very informative, please circle.
1- 2- 3- 4- 5-

12) Do you think the interviews are well positioned? Please rate on a scale of one to five. One being not informative at all, five being very informative, please circle.
1- 2- 3- 4- 5-

13) Do the documentary, print advert and radio advert relate to each other? yes no

14) Do you think that the documentary belongs to channel 4?
yes no

Thursday, 18 November 2010

Newspaper advertisement production













These are pictures that were taken to choose from for our final print advert.




































We took screen grabs of developing our ideas for the Channel 4 logo. This helped us to choose the right one for our advert.




















During the editing process we took screen grabs throughout to show a development from the original photo.

Wednesday, 17 November 2010

Drafting newspaper advertisement




These are the idea that we came up with for our print advert, making them fit with our target audience


Tuesday, 16 November 2010

Codes and conventions of Newspaper Advertisement







These are examples of Channel 4 print adverts
-The channel 4 logo is always placed center right.
-There are always colour blocks behind the text
-The scheduling is always in the left corner
-There is always one bold central image which creates a narrative
-The colours used for the text is co-ordinated with the colours in the image, they also relate to the documentary.
-Positioning statement or a slogan is used to link it with the documentary
-Minimum words are used to keep the taret audience intrigued

The newspaper advertisement could be published in Newspapers such as The Sun and the News of The World.

Monday, 15 November 2010

Recording and editing radio trailer


We started to edit our radio advert on adobe audition, we had problems during editing it, so we imported what we had done in audition to premiere so that we could continue to edit our radio advert.

Sunday, 14 November 2010

Scripting radio trailer

Charity shop clip- Oh everybody wants denim

Do you wear it?

Repooc shop clip - I wear denim most days


Do you like it?


Charity shop clip - Everyone likes denim

How does it make you feel?

Voxpop clip - it reminds me of my teenage years

So what is it all about?


Voxpop clip - It's durable, it's wearable and it never goes out of fashion


Is it your obsession?


Repooc shop clip - I did a prom dress once out of denim


Denim is popular amongst the nation.

Repooc shop clip - Denim will always be in fashion

What's the obsession with... Denim Sunday 8 o'clock Channel 4

Saturday, 13 November 2010

Codes and conventions of Radio Trailers

-There is a different voice at the end of the trailer to tell us extra information for example, the scheduling of the programme
-The slogan from the documentary is used in the radio advert to link them together
-The voice over creates the listener's expectations for example a man's voice on the radio means that there will be a male voiceover on the documentary
-The same voice is used in the radio as in the documentary
-Sound effects are used to engage the listeners
-The music bed used connotes the theme or topic
-Extracts from the documentary should be used to link the radio with the documentary
-The beginning should be clear to grab the audience's attention
Because our documentary is scheduled on Channel 4, we arent able to schedule our radio advert on any BBC radio, so we would have to schedule ours on stations like Radio City 96.7 and Buzz fm.

Thursday, 11 November 2010

Scripting voiceover

Scripting Voiceover
(Voxpops)
-57% of the general public wouldn’t wear 2 of these items in one outfit
-64% would wear it in any colour
-79% think that this item is very comfy to wear
-67% wear this casually rather than for going out in
-60% of people have their own way of wearing this item
-53% think that men wear it more
(Opening titles)
Denim is worn by millions around the world, dressing up or dressing down, denim can be seen amongst the celebs as high fashion or amongst the ordinary people as high street but why is it so popular? Dating back to the 1930s denim has been transformed into a material that everyone can wear whether it is as simple as a pair of jeans or something more fashionable as a denim jacket and most recently Jeggings.
(New Look Interview)
Denim has changed in appearance dramatically from being men’s work wear to becoming more sexualised and a fashion statement. Levi was a leading component to start the trend off in 19... With its Laundrette advert showing a man take off his Levi jeans while ladies stop and stare. It still has this impression in Hollywood as it can be seen in films such as Dukes of Hazard with Jessica Simpson showing off her daisy dukes.
(Archive Footage)
The trends of fashion are always changing and repeating but Denim is never out of fashion. With different accessories denim can make any look seem up to date. Reusing denim is a smart way of saving money and feeling comfortable in the style you portray.
(Charity Shop Interview)
Denim is so popular that celebs such as Victoria Beckham and Jessica Simpson have been smart enough to get into the business and design their own ranges.
(Repooc Interview)