Target Audience Research

Questionnaire

Please can you fill in this short questionnaire.

1) What gender are you?
Female Male

2) How old are you?
10-14 15-17 18-21 22-25 26+

3) What time do you usually watch TV? (please tick one)
6-9am 10-12pm 1-3pm 4-6pm 7-10pm 10+

4) What terrestrial TV channel do you most watch? (please tick one)
BBC1 BBC2 ITV1 Channel 4 Five

5) What is your favourite genre for a documentary? (please tick one)
Fashion Beauty Historical/Informative Food Hospitality Music Medical Topical Other If other please specify...........................................................................................................

6) State two documentaries that you have watched and enjoyed recently 1)........................................................................................................................................... 2)............................................................................................................................................

7) What is your favourite genre of music? (please tick one)
Pop RnB/Hip Hop Rock Indie Classical Dance Drum and bass Other If other please specify...........................................................................................................

8) What word would you use to describe documentaries? (please tick one)
Interesting Informative Boring Controversial Topical

9) How often do you watch documentaries? (please tick one)
Daily Weekly Monthly Less

10) Would you prefer a male or female voice over? (please tick one)
Male Female Don’t mind

11) Would you prefer a series of documentaries, or just a one off? (please tick one)
Series One-off Don’t mind

12) If you were to watch a documentary about denim, who would you like to see interviewed? (please tick two)
Manufacturer Designer Customers Shop assistant Other If other please state....................................................................................................................

13) Would you like to know the history of denim?
Yes No

14) Would you wear more than one item of denim in an outfit?
Yes No

15) Do you have a favourite denim item?
Yes No If yes please state ....................................................................................................................................

16) Have you ever worn coloured denim?
Yes No

17) Do you think denim is comfy?
Yes No

18) Do you prefer to wear denim to other materials such as cotton?
Yes No

19) Do you wear denim casually or for going out in?
Casually Going out

20) Do you follow the fashion trends of denim?
Yes No

21) If you saw a celebrity wearing a particular denim item, would that influence you to buy a similar item?
Yes No

22) Who do you think wears denim more, men or women?
Men Women

23) Do you know any films/TV programmes that you associate with denim?
Yes No If yes please state........................................................................................................................

Thank you for filling in this questionnaire.



Questionnaire Results


















































My questionnaire was aimed at my targeted audience to get useful answers, the most popular time that my target audience watched the tv between 7 and 10 pm, so my programme would be scheduled within those times and the most common channel was channel 4, so to make sure my target audience would watch the documentary i am going to schedule it on the popluar channel for my target audience. The two top favourite genres for a documentary are music and fashion so these are what i will focus on when thinking of what genre to chose. The most popular music of my target audience is indie, so to relate to my target audience i will use indie music in my documentary. I found from my results that most people found documentaries interesting. Also that they dont watch documentaries very often. My target audience said that they didn't mind whether the voice of was male or female and also they didnt mind whether it was part of a series of documentaries or just a one-off. The most popular answer that my target audience wanted to see interviewed in a documentary about denim would be the customers. my target audience would like to know about the history of denim. We also asked some questions to use as facts within the documentary.