Photos from filming

Planning

Storyboard of the opening sequence.

Storyboars of the mis-en-scene of the interviews

Interview Questions

Designer-

1. What do you think is the best thing about denim?

2. Are there any movements/eras in fashion that have influenced your work or designs?

3. Do you have any celebrity style icons or anyone that you would love to design for?

4. What is your favourite use for denim?

5. Do you think that it is a practical material?

6. Do you think it is versatile?

7. Has anyone ever asked you to design anything specifically out of denim?

8. What is your opinion on double denim? Would you advice people against it?

New look shop assistant-

1. Do you wear denim often?

2. Does the shop's stock influence what you wear yourself?

3. Do you think that denim is more day or nightwear?

4. Do you think that your stock reflects this?

5. What is your opinion on double denim? Would you advice people against it?

6. Do you think that it is versatile?

7. What type of denim items does the shop sell?

8. Does denim sell well?

9. What do you think is the best thing about denim?

Charity shop-

1.Who do you think wears denim more men or women?

2. Do alot of denim items come in the shop?

3. How easy is it for denim to sell as trends change and why?

4. What happens to any denim that you are unable to sell?

5. Is denim practical and comfy for you job and why?

6. What is the most expensive denim item that has came into the shop?

7. What styles of denim have you seen in the shop?

8. What is the craziest/weirdest piece of denim that has come into the shop?

9. What would you say to people who pay over the odds for denim?

10. The best thing about denim?

11. The worst thing about denim?

Running order

Running Order

Documentary: What’s the obsession with... Denim?

Scheduling: 8-8:30pm

Duration: 27 Minutes (Including advert break)

“Vox pop” in Liscard of general public saying their favourite uses for denim.	13 secs
Facts	27 secs
Opening titles.	20 secs
Cutaways with voice-over introducing the audience to the documentary	27 secs
Interview with shop assistant explaining why denim is a big hit.	28 secs
Archive footage – Levi advert, voice over explaining how denim has been sexualised, In the 19th Century miners took to wearing the strong material that refused to tear, how it has changed?	32 secs
Cutaways with voice over linking into interview	13 secs
Interview with a Charity shop to show how denim is now being reused	1 minute 2 secs
Interview with Neil Cooper (Fashion designer) asking who he has designed for and whether celebrity styles influence him.	1 minute 18 secs
Cutaways and statistics of whether people wear denim casually like celebrities or for going out with voice over to explain.	25 secs
Interview of a builder who wears denim to work with cutaways to 30's and 40's images of cowboys and soldiers wearing denim.	1 minute
Montage and archive footage if jeans are so practical why are they banned in North Korea?	30 secs
“Vox pop” asking whether denim is really practical wear?	15 secs
Archive footage of “Brokeback Mountain” showing how it can be used as practical wear, showing how it is used as double denim.	10 secs
Montage of archive footage with voice over to show other celebrities wearing double denim.	15 secs
“Vox pop” asking whether you would ever wear more than one item of denim in an outfit and why?	25 secs
Statistics and voice over showing results of the questionnaire whether people would wear more than one or follow a celebrity’s fashion trend.	10 secs
Interview with designer asking what denim trends are in this season (cutaways of that item) and asking if coloured denim has been and gone.	1 minute
Cutaways with voice over explaining where and when coloured denim arrived. Cutaways of it being manufactured.	45 secs
“Vox pop” asking what is the best colour for denim with cutaways.	25 secs
Why is most denim blue? Montage of history.	25 secs
50s, 60s 70s montage hippies Many schools across the world banned denim as it became associated with a rebellious image after James Dean donned a pair of jeans throughout the hit film, Rebel Without A Cause.	1 minute
Archive footage from the film “Rebel without a Cause”.	20 secs
Interview with elderly women explaining why she would never wear denim or jeans because it was men’s work wear.	1 minute
Coming up after the break montage of pictures and voice over.	20 secs
Advert Break
Montage – origins of denim. Denim derives from the French fabric called serge and its original name of serge de Nimes. The word jean comes from Italian sailors. Workers in cotton plantations, slave camps ect due to its durability 18th Century.	1 minute
Interview with head office at Levi Strauss to talk about it’s history and how it started and how it has changed.	1 minute
Denim fashion – cutaways – designers influences – with voice over. Skinny jeans, flexible as well as durable. 80's jeans became high fashion clothing, when famous designers started making their own styles of jeans, sales went up.	1 minute
“Vox pop” is denim comfy? Even if clothing is uncomfy would you wear it?	50 secs
Montage with voice over showing even though some trends aren’t comfy they will still be worn to give people the best image.	35 secs
Interview with manufacturer saying what denim is made out of and cutaways to facts of people saying whether they think denim is comfy.	35 secs
Denim makes a comeback - it is always available and the demand for it goes up and down. The 90s saw a generation of rebellious teenagers choosing to avoid denim as parents continued to wear it. They still wore denim, but it had to be in different finishes, new cuts, shapes, styles, or in the form of aged, authentic.	1 minute 30 secs
“Vox pop” what is your favourite cut/style of denim?	30 secs
2009 is the year of denim and with such a comeback many companies produce new styles and designs over the coming years that will take their own place in the history books of denim. Including jeggings.	1 minute 45 secs
Montage with voice over and cutaways to archive footage about repeated trends.	1 minute
Interview with a family seeing how they use denim in everyday life and if they pass trends down to their offspring. Cutaways to daily wear.	1 minute 5 secs
21st century denim is assuming any number of disguises and contexts to be worn in and has broken through almost any limitation on price. It can also be found in home collections, appearing in cushions, bed spreads and furniture-coverings.	1 minute
“Vox pop” stating what denim item you couldn’t live without.	40 secs
Closing montage with voice over answering question set at the beginning.	1 minute

27 minutes

Research for documentary

Primary research that will be carried out, would be a more defined questionnaire based on denim, and fashion aspects rather than questions to do with a documentary

Secondary Research

(http://www.collectibles-articles.com/Article/The-History-of-Denim/23414)

Denim can be found all over the world in a number of forms with jeans proving to be the most common way to wear it. Cared for properly, it can last for years and has featured in trends and fashions for centuries.

The History of Denim

Denim derives from the French fabric called serge and its original name of serge de Nimes was soon shortened to denim. The word jean comes from Italian sailors who used to adorn the material that came from Europe for protection from the elements in the rough seas.

18th century denim

Workers in the cotton plantations, slave camps and trading jobs wore jeans due to its durability and strength in the rough industries.

19th century denim

By the next century, miners took to wearing the strong material that refused to tear and America welcomed the denim industry with the launch of Levi Strauss.

1930s and 40s

In the height of the western movies, cowboys made jeans all the more popular with their rugged images and strong personalities. American soldiers can be thanked for bringing denim and jeans to the attention of the rest of the world and soon after many new companies were founded in a bid to rival Levi.

1950s, 60s 70s

Many schools across the world banned denim as it became associated with a rebellious image after James Dean donned a pair of jeans throughout the hit film, Rebel Without A Cause. The next decade saw the rebirth of denim into a civilised society with embroidered patterns and psychedelic styles and in places across Asia and other non-western countries denim became a notorious sign of western decadence that reflected wealth and was often unaffordable and hard to find.

1980s and 90s

The 80s welcomed denim in a massive way with many designers creating various styles and sales around the world soared. The 90s saw the market for denim go slightly subdued as youngsters sought to break traditional clothing styles in place of more modern options but the beauty of denim is that it is always popular and the millennium welcomed back a resurge in the world of denim.

Denim trends over the years

Trends have altered dramatically throughout the years in a bid to keep up with the latest fashions. From bell bottoms in the 60s and 70s to skinny jeans in the 80s, denim has proved to be as flexible as it is durable. It comes in a range of clothing including overalls, shorts, dresses, cut offs, hats, bags, shirts and skirts and its diversity has earned it popularity across the globe.

Denim makes a comeback

Denim is always available and ever present in shops but as with all fashions the demand for it goes up and down. The 90s saw a generation of rebellious teenagers choosing to avoid denim as parents continued to wear it and therefore making it unattractive to the young generation. This year, denim has yet again made a resurgence as it has been reinvented once again. Denim is free from all social restrictions making it a designer’s dream. It assumes a wide range of guises and prices can vary from designer outfits to dutiful jeans. 2009 is the year of denim and with such a comeback many companies are sure to produce new styles and designs over the coming years that will take their own place in the history books of denim.

interview cutaways
Adam's Interview;
Archive footage of Kings of Leons and other bands. Live footage of him and his band performing in denim.

New Look Interview;
Establishing shot of the name. Panning shots of denim they sell.

Charity Shop Interview;
Establishing shot of the name. Archive footage of men wearing denim more. Cutaway of Victoria Beckham when they mention about paying over the odds for denim.

Repooc Interview;
Establishing shot of the name.

Emails to interviewees

Formal Proposal for documentary

Topic- Denim

>Type of documentary- Informative

>Style of documentary- Expository

>Channel and scheduling- C4, 8.00-8.30pm, Sunday

>Target Audience- Teens/young adults

>Primary Research- Questionnaires, Interviews/Vox pops, Cutaways, mise en scene/location.

>Secondary Research- Archive footage (e.g images, films and music- 'Dukes of Hazzard' clips, 'Levi' advert in the laundrette, celebrities wearing denim and practical uses of denim eg denim uses in the workplace and the history of denim).

>Narrative structure- Informative- There is a question at the start of the show (the title'What's the obsession with...denim?'), leads into opinions and history of denim to analyse the question, and this eventually leads to a conclusion- what the obsession with denim is, in other words, why denim is so popular.

>Outline of content- Interviews-Vox pops (public opinion), Shop owner/manager.
Archive footage- 'Dukes of Hazzard' clips, 'Levi' advert in the laundrette, Pics of celebrities.
Cutaways- Aisles of denim (tracking/panning), people buying/picking up denim, people wearing denim (Liverpool).

>Resource Requirements- Camera, mic, computer, tripod, Props/mise en scene to suit interviewee.

Brainstorm of content for the documentary

>Interviews-
Vox pops in Liverpool
Shop owners
Manufacturers/designers.

>Voice over
Female, connotes the fashion side to the documentary and also represents that the target audience is females.

>Archive footage
Adverts- Levi, Gap
Celebs in denim (Pics or vids)
Practical use of denim (Pics or vids).
Brokeback mountain
Variety of people
Aftershave called denim

>Cutaways
Panning/tracking of aisles with denim in
people buying or picking up denim.
Interviewees: Vox pop - Liverpool (Teens), customers, shop owners, manufacturers, designers.

Type of denim: Jeans, coloured, waistcoats, skirts, shorts, jackets, shirts, jeggings, high street denim and designer denim.

Target Audience Research

Questionnaire

Please can you fill in this short questionnaire.

1) What gender are you?
Female Male

2) How old are you?
10-14 15-17 18-21 22-25 26+

3) What time do you usually watch TV? (please tick one)
6-9am 10-12pm 1-3pm 4-6pm 7-10pm 10+

4) What terrestrial TV channel do you most watch? (please tick one)
BBC1 BBC2 ITV1 Channel 4 Five

5) What is your favourite genre for a documentary? (please tick one)
Fashion Beauty Historical/Informative Food Hospitality Music Medical Topical Other If other please specify...........................................................................................................

6) State two documentaries that you have watched and enjoyed recently 1)........................................................................................................................................... 2)............................................................................................................................................

7) What is your favourite genre of music? (please tick one)
Pop RnB/Hip Hop Rock Indie Classical Dance Drum and bass Other If other please specify...........................................................................................................

8) What word would you use to describe documentaries? (please tick one)
Interesting Informative Boring Controversial Topical

9) How often do you watch documentaries? (please tick one)
Daily Weekly Monthly Less

10) Would you prefer a male or female voice over? (please tick one)
Male Female Don’t mind

11) Would you prefer a series of documentaries, or just a one off? (please tick one)
Series One-off Don’t mind

12) If you were to watch a documentary about denim, who would you like to see interviewed? (please tick two)
Manufacturer Designer Customers Shop assistant Other If other please state....................................................................................................................

13) Would you like to know the history of denim?
Yes No

14) Would you wear more than one item of denim in an outfit?
Yes No

15) Do you have a favourite denim item?
Yes No If yes please state ....................................................................................................................................

16) Have you ever worn coloured denim?
Yes No

17) Do you think denim is comfy?
Yes No

18) Do you prefer to wear denim to other materials such as cotton?
Yes No

19) Do you wear denim casually or for going out in?
Casually Going out

20) Do you follow the fashion trends of denim?
Yes No

21) If you saw a celebrity wearing a particular denim item, would that influence you to buy a similar item?
Yes No

22) Who do you think wears denim more, men or women?
Men Women

23) Do you know any films/TV programmes that you associate with denim?
Yes No If yes please state........................................................................................................................

Thank you for filling in this questionnaire.



Questionnaire Results


















































My questionnaire was aimed at my targeted audience to get useful answers, the most popular time that my target audience watched the tv between 7 and 10 pm, so my programme would be scheduled within those times and the most common channel was channel 4, so to make sure my target audience would watch the documentary i am going to schedule it on the popluar channel for my target audience. The two top favourite genres for a documentary are music and fashion so these are what i will focus on when thinking of what genre to chose. The most popular music of my target audience is indie, so to relate to my target audience i will use indie music in my documentary. I found from my results that most people found documentaries interesting. Also that they dont watch documentaries very often. My target audience said that they didn't mind whether the voice of was male or female and also they didnt mind whether it was part of a series of documentaries or just a one-off. The most popular answer that my target audience wanted to see interviewed in a documentary about denim would be the customers. my target audience would like to know about the history of denim. We also asked some questions to use as facts within the documentary.